What an ingenious camaign. Moro bar has run with the idea of being the fourth best place to live. (Based on the Business Week's "The World's Best Places to Live in 2009")
They have a commercial that may not be completely child friendly, but my favorite part is the short clip from this dancer
This anthem is now on youtube. it is HILARIOUS is you are from auckland, but i am not sure how much of it my friends in America will understand due to the local jokes.